Ready to wear women's clothes.
"We started BOUBAN in 2015, around that time I was collaborating with tailors in Zanzibar. I fell in love with the fabrics there and was so inspired that I just had to get the ball rolling. The name is inspired by a little boy who used to live on my street, he was feisty, strong and the cutest thing - so i decided to name my brand after him.
I never knew I wanted to be a designer, after school i didn't know what to study so i took some time to explore different avenues. I knew though that I wanted to do something practical and hands on. After taking some art classes and sewing lessons I signed up for fashion school and eventually I won best academic design student award in my final year.
I've always been passionate about making a difference and fighting fast fashion - so social entrepreneurship sat in the back of my mind a lot when I was creating my brand. Coming back to South Africa, I knew there were plenty of opportunities to make a difference in peoples lives and the way that the people behind the scenes are treated in the clothing industry in SA. I teamed up with Saraphina Vushe, a close friend and long time indu colleague - my right hand. We worked closely on the production of Bouban getting the quality and beautiful end product that we both love so much - seeing our ideas come to life in studio. We started out selling in Maboneng at the Arts on Main market every Sunday, this gave us a good platform for the business to get off the ground and for people to get to know the brand." BOUBAN Founder & Designer Jessie Nossel