Ready to wear women's clothes. 

"We started BOUBAN in 2015, around that time I was collaborating with tailors in Zanzibar. I fell in love with the fabrics there and was so inspired that I just had to get the ball rolling. The name is inspired by a little boy who used to live on my street, he was feisty, strong and the cutest thing - so i decided to name my brand after him.

I never knew I wanted to be a designer, after school i didn't know what to study so i took some time to explore different avenues. I knew though that I wanted to do something practical and hands on. After taking some art classes and sewing lessons I signed up for fashion school and eventually I won best academic design student award in my final year.

I've always been passionate about making a difference and fighting fast fashion - so social entrepreneurship sat in the back of my mind a lot when I was creating my brand. Coming back to South Africa, I knew there were plenty of opportunities to make a difference in peoples lives and the way that the people behind the scenes are treated in the clothing industry in SA. I teamed up with Saraphina Vushe, a close friend and long time indu colleague - my right hand. We worked closely on the production of Bouban getting the quality and beautiful end product that we both love so much - seeing our ideas come to life in studio. We started out selling in Maboneng at the Arts on Main market every Sunday, this gave us a good platform for the business to get off the ground and for people to get to know the brand." BOUBAN Founder & Designer Jessie Nossel


This is product title

R 0.99
As versatile as they come, this dungaree is a great pick to wear these throughout the seasons, in summer rolled up at the hem with your favorite crop top underneath (Festival ready!) and in winter it’s all about layering, wear a turtleneck,
View details