Naturelle

ABOUT NATURELLE FIBRE

Naturelle Fibre was established in 2014. The Johannesburg based label creates unique garments for people who want their African pride to be represented every day through functional clothing. The label wishes to manifest African excellence and aims to tell the story of the contemporary African experience.
The clothes are edgy essentials with comfort, fit and distinctiveness being the most important considerations. Always about that one definitive feature that takes each garment to the next level, the garments incorporate the quirk of pockets, strings, prints and angular necklines. The vibrant fabrics are a mix of Chitenge, Ankara and Kapulana prints and cotton panels that are sourced across the continent from Johannesburg to Lusaka and Kigali.

ABOUT THE DESIGNER

The founder Sara Chitambo studied Media and Film studies and has always had a keen eye for design and African aesthetics. Reflecting on the journey to fashion design she says “
I grew up watching my mom sew curtains and shoe racks from printed fabrics. Our house was very colourful. When I was 17 I started having clothes made by a fashion student and then later by a tailor because I felt my taste was not being met by department stores. The question I’ve been asked the most my entire life is “where did you get that?” The answer increasing became “I had it made.” So the decision to start designing clothing that was an expansion of my own wardrobe was very organic.”