RIGHTLAND: 
ABOUT US.

Why we do what we do and why we like what we do.

Our Mission


We bring South African brands that produce in South Africa straight from the screen to your home. 

RIGHTLAND is an online store for fashion, skincare, lifestyle and other products that are made in South Africa. We and the brands on our platform are dedicated to high quality, sustainable materials and fair, local labour. 

We are giving 3% of our revenue to the RIGHTLAND FUND - a fund that is dedicated to land and wildlife conservation in South Africa and to improving the working conditions for all our suppliers.
We will soon have more information about the fund available.

Our Community


RIGHTLAND is a community that aims to bring value to the bigger community. You, all our suppliers and their teams, and our team, we all can decide together where we want to sail to.
We are looking forward to your feedback - email us at info@rightland.co.za

Who we are

We are a very small team, based in Johannesburg. We started working on RIGHTLAND early 2018. As we are growing, you will see more friendly faces joining us.